Penetration ratio broadcasting
ET NOW RADIO. ET NOW. TIMES NOW Penetration rate is measured as the ratio of premium underwritten in a particular year to the GDP. Description: Within .
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More from The Economic Times
Description:In fact, deeper penetration has been hampered because the average internet speed in India is lower than all other BRICS countries — Brazil, Russia, China, South Africa — and lower than most other emerging economies. Views expressed above are the author's own. Radio, though small in numbers, has a very loyal audience, especially in its FM phase with various radio jockeys commanding a huge fan following. In urban India, the reach of TV at million viewers is wider than digital at million users. The rural equivalent is million and million respectively.